Business

What’s the point?

I was really surprised the other day to hear someone that I really respect both personally and professionally, throw up their arms and state (with feeling) ‘what’s the point?’. This was in response to them reading yet another report whereby economic interests were put ahead of green ones, at the detriment to the local and global environment. All the environmental impact work had (it seemed on the surface) been sidelined.

This shocked me somewhat, as the person in question has always been incredibly positive (and yet pragmatic) about how the renewables and green movement can make a real difference to us all.

But it did get me thinking. What is the point of the things that we do? Don’t worry, I’m not going to get existential and philosophical in this blog post, but I am going to say that since setting up Geoger in 2013, I think I have found the ‘point’ behind what I do.

Running a business is tough – don’t let anyone tell you otherwise – but it is one of the best decisions I have made. Yes, I have to be on top of everything, but the challenges it has presented me with, and the learning I have needed to to do are brilliant. I might not think that at the time I am dealing with them, but in hindsight I enjoy my career so much today, because I control and influence what works and what doesn’t. And I get to decide on what direction I want the company to go in. So if I want to support certain environmental markets I can do. If I want to make a difference? Well, I’m not going to be so bold as to state that I make a huge difference, but I’ve made a difference to my life and hopefully I make a difference to my client’s working lives. That would be enough for me. If you have the desire to undertake starting up a business, I strongly support you doing so as it’ll make a difference, if only to your own life.